End-to-End Solution Featuring Digital, On-Demand Technology Helps Pharmaceutical Client Cut Costs and Improve Workflow

The Challenge

A leading, publicly traded, global pharmaceutical company with more than $30 billion in revenue sought to consolidate its U.S. direct-to-consumer (DTC) and direct-to-physician (DTP) marketing programs with one supplier.

The client’s goal was to choose the provider who could best, and most cost-effectively, manage its complex programs, distributing mail pieces and dimensional packages throughout North America.  Related key selection criteria included the need for leading print-on-demand and digital production technology.

Solution

With extensive experience in pharmaceutical kitting and assembly, as well as capabilities in HIPAA-compliant workflows, Direct Group was well suited as a single-source provider for this client.  Direct Group’s ability to fully understand the client’s workflow and security/privacy needs offered a distinct advantage.  Direct Group also had the print-on-demand and digital production technology the client sought, as well as ISO 9001 certified production and fulfillment processes to ensure the highest levels of quality.  Upon selection, Direct Group worked closely with the client’s internal teams to ensure a smooth transition.  As part of this process, Direct Group expanded and built out several existing areas of its business to accommodate and serve this client’s needs.  Expanded areas include client services, digital print, response management and production services. 

Results

Direct Group has helped this client reduce its print, storage and stock obsolescence costs by moving and combining smaller fulfillment programs into a digital on-demand workflows.  In addition to cost savings, the client has been very pleased with production efficiencies gained through the consolidation of services, particularly due to Direct Group’s technologically advanced capabilities in both software and equipment.  In addition to cost savings, the client has been very pleased with production efficiencies gained through the consolidation of services