Direct Group in Top 50 on 2009 Printing Impressions 400 List

Direct Group has been ranked 46 on the Printing Impressions 400, the 26th annual release of the industry’s most comprehensive compilation of the leading printing companies in the United States and Canada. It was published in December 2009.

“After a year that saw major cuts in advertising expenditures which put many printers out of business,” said Don McKenzie, president and CEO of Direct Group, “we’re pleased to be part of the top 50 printers. During 2009, we saw very successful results in our database marketing and fulfillment divisions. And, in the face of a downturn in traditional direct mail volumes, we greatly expanded our capabilities in full-color, full-variable production printing of targeted trigger mailings and tightened the integration of multi-channel, multi-message electronic communication to work in concert with it.”

McKenzie said Direct Group has truly become “a fully integrated direct marketing solutions provider that partners with clients to help them target the right audiences, execute complex marketing campaigns, measure audience response to those messages, and refine programs for continuous marketing improvement.”