Knowlege Center

Webinars

Multichannel Marketing – Techniques and Cutting-Edge Technologies for Maximizing ROI

Click to download PDF of Webinar handouts

Topics will include:

• The latest in data modeling and analytics;
• Digital print, using variable trigger data and color;
• E-mail execution that drives response;
• How to develop and use PURLs successfully; and
• Relationship-building with campaign responders.
• If you are responsible for campaigns that drive results, you won’t want to miss this!

Featured Speakers

• Jonathan Margulies, Director, Winterberry Group
• Pat O’Brien, Chief Marketing Officer, Direct Group
• Matt Graham, Chief Strategy Officer, Direct Group

If you have any questions, please email .(JavaScript must be enabled to view this email address)

Research

A Strategy for Savings: Postal Optimization and the Future of Direct Mail
Sponsored by Direct Group