Make your text work harder for you.

You mold your list. Refine your offer. Craft your copy. But will you get the most power from your prose? Probably not.

Now, by exclusive license, Direct Group can boost reading speed, comprehension, enjoyment and persuasiveness of your copy without changing one word by using patented ReadSmart® psycholinguistic technology.

ReadSmart automatically formats text through subtle manipulation so that the printed page reflects the structure of language. Text becomes easier to read, maintaining the overall normal appearance of the page without changing any words, fonts, grammar, or punctuation. ReadSmart can also customize formatting to match certain demographics of intended readers, further increasing the appeal and impact of copy.

Click here to see ReadSmart in action, or click here to download a PDF of a text sample before and after ReadSmart processing.

Today, you need every advantage to lift your ROI on direct mail. Here's how ReadSmart can help.