Response management is critical to any successful direct marketing campaign.
Direct Group provides unmatched handling of recipient response, from fielding calls to processing business reply mail, managing rebate programs and administering Web-based response. Direct Group’s processes are designed for 100 percent accuracy and accountability, ensuring that every response is captured and consumers’ needs are addressed to complete satisfaction.
Gathering consumer data and managing it well is a foundational strength of Direct Group’s response management capability. When consumers contact us, we collect information accurately and either enter it into Direct Group databases, or feed it into a client’s Web-based or Web-accessible platform.
Direct Group’s telemarketing team understands the importance of turning a response into a sale. Our experienced, results-driven agents efficiently handle inbound consumer calls, channeling questions and requests in the right direction. Direct Group’s telemarketing group also has the flexibility to handle spikes in volume or demand as client needs warrant.
The Direct Group team offers deep experience handling business reply mail in timely and efficient ways. We are one of the few direct marketing services providers offering “caging” of checks and rebate processing.
Direct Group offers the fastest, most accurate automated data-capture technology available, including optical character recognition (OCR) and optical marked recognition (OMR) capabilities. Our data team processes thousands of pieces a day using these tools. Direct Group also provides electronic document filing, which is critical for highly regulated industries such as pharmaceuticals and financial services.
Please contact us to learn how Direct Group’s response management can benefit your organization.
Achieve optimal ROI with Direct Group’s direct marketing solutions.