Direct Group provides a number of specialty services that take direct marketing campaigns to new levels of personalization and reader involvement, while also ensuring consumer privacy.
Our booklet-making technologies help increase campaign response rates by adding relevance and shelf life to clients’ mailings. Our intelligent match and inserting technology can select from an assortment of available inserts only those that are directly pertinent to an individual. And our DirectMatchsm capability generates response-boosting, closed-face matched mailers at a fraction of the cost of traditional match-mail and at much greater speeds.
Direct Group offers some of the most sophisticated intelligent insert systems available, affording clients optimal statement processing and transpromotional marketing opportunities. Clients can boost ROI by including geographically and demographically relevant cross-selling marketing messages in monthly statements and transaction documents. In addition, these systems can selectively insert into multi-page statements while using 2D barcode validation, thus ensuring absolute quality control when handling confidential information.
Direct Group’s booklet-making capabilities, combined with our print-on-demand expertise, help increase campaign response rates. We create highly personalized booklets tailored to recipients’ interests selecting and assembling coupons, articles and/or notices of events to stitch into booklets matching the targets’ demographics, geographic locations, and other factors. In addition, we produce millions of year-end summary statements for customers, and our systems ensure that consumer information is protected.
At Direct Group, we understand that effective direct marketing pieces require a unique blend of substance and style in order to drive response. With that in mind, our representatives are available to work with clients’ creative teams – providing ideas ranging from new assembly configurations to strategic use of color and data – to help design custom and sophisticated solutions that will capture the recipients’ attention.
Industry research has proven that highly personalized mailings can increase response rates by as much as 15 percent. Direct Group’s DirectMatchsm system can create closed-face (non-window) matched mailings with matching, personalized inserts that increase the odds that the recipient will treat the package like personal mail. In addition, Direct Group can add personalized teasers and repositionable notes on envelopes that improve response rates even further. We can create campaigns quickly, efficiently and cost-effectively – inserting, matching, addressing and creating teasers on up to 234,000 pieces per hour.
Please contact us to learn how Direct Group’s specialty services can benefit your organization.
Achieve optimal ROI with Direct Group’s direct marketing solutions.