solutions - Multichannel Marketing

Multichannel Marketing

The proof is in the results.

Studies show multichannel campaigns deliver dramatic increases in response rates compared with single-channel, print-only campaigns. And multichannel campaigns not only increase sales. They, strengthen customer relationships, generate more robust databases and deliver a consistent brand experience across multiple media.

Direct Group is a leader in putting multichannel marketing to work for our clients, helping them achieve maximum benefits from highly strategic, integrated campaigns that are executed with precision. Direct Group’s multichannel offerings include traditional direct mail, variable digital print, e-mail marketing, PURLs, microsites and more.

Here’s how it works:

  • We start by identifying the right targets using our comprehensive database marketing capabilities, leveraging customer data to ensure success.
  • To execute, we select the right channel mix, which is often a combination of high-impact online and offline tools in both in- and outbound applications.
  • We also employ timing and personalization techniques that maximize response rates.
  • Our production team brings the campaign to life in its various forms.
  • Finally, we measure results using real-time performance metrics, enhancing our approach along the way.

Please contact us to learn how Direct Group’s multichannel marketing can benefit your organization.

 

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