solutions - PostalOptimizer®

PostalOptimizer®

postal-optimizer-logo.gifDirect Group’s exclusive PostalOptimizer® software offers the industry’s most comprehensive package of postal-cost-saving solutions.

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We analyze client data and generate customized, multi-faceted direct mail delivery solutions that go well beyond traditional entry-point planning tools. At the same time, our campaign optimization tools improve address accuracy and enhance response rates. Every tailored PostalOptimizer®  solution we create is also designed to increase speed-to-market, thereby enhancing the overall effectiveness and ROI of mailing campaigns. Specific postal and campaign optimization strategies include:

  • Aggressive pre-sorting programs that maximize postal discounts.
  • Campaign optimization strategies that eliminate complex list redundancies, reduce undeliverable mail and enhance customer records.
  • Commingling opportunities made possible by the sheer volume of Direct Group’s 6-million-plus pieces mailed per day.
  • Data hygiene programs that help reduce waste caused by undeliverable mail or incomplete addresses.
  • Co-palletization and other logistics strategies involving optimized packaging, load planning, standardized interfaces and reporting systems that determine the most efficient trucking and transport options to achieve targeted in-home delivery dates at maximum total savings.

Please contact us to learn how Direct Group’s PostalOptimizer®  can benefit your organization.

 

 

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