TransPromo

Consumers receive more than 32 billion household bills, statements and other transactional documents every year.

Because these mailings come from trusted sources such as banks or insurance companies, marketing messages within them are more likely to be noticed. In fact, studies have shown that using full-color images based on dynamic customer retail activity drives significantly higher response rates than more static, traditional campaigns. Increasingly, marketers are seizing this opportunity to reach targeted customers with geographically and demographically relevant and timely marketing messages. Known as TransPromo, this strategy not only offers improved response rates, but also the benefits of significant postal and operational cost savings.

Offering the latest intelligent inserting processing equipment and fully variable digital printing capabilities, Direct Group is a leader in the TransPromo marketing arena. Our systems can insert selective and personalized messaging into multiple-page statements, attracting the recipient’s attention with colorful, exciting and personally relevant graphics or text. At the same time, we monitor the various components of the mailing to ensure absolute security, accuracy and overall package integrity.

Please contact us to learn how Direct Group’s TransPromo marketing can benefit your organization.