Today, some of the most response-driving campaigns are based on actionable consumer touchpoints, such as trigger events or expressed needs in consumers’ lives.
According to industry research experts at Winterberry Group, “tests have shown that highly personalized trigger mailings can produce upwards of 5-15 percent response rates, compared to the traditional direct mail channel, where 1-3 percent is considered a good return.”
Direct Group ensures programs hit the target with the most timely, personalized messages possible, generating higher response rates and higher campaign ROI. Our approach combines unparalleled database capabilities with deep production expertise and advanced equipment to produce high-impact trigger mailings. A key element of our solution is reducing cycle times dramatically using some of the most sophisticated digital and print-on-demand technology available in the world.
Please contact us to learn how Direct Group’s trigger marketing capabilities can benefit your organization.
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